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Total size: |
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Archived
files |
01. Welcome - 57s.mp4 |
19,498,851 |
C028DF72 |
02. Using the exercise files - 20s.mp4 |
7,369,161 |
1BCFB96F |
03. Defining business-to-business (B2B) marketing - 206s.mp4 |
68,905,972 |
2BA457D8 |
04. Understanding how B2B marketing has evolved - 233s.mp4 |
77,763,076 |
B74AE682 |
05. Learning the role of a B2B marketer - 173s.mp4 |
58,292,700 |
F54D9AC2 |
06. Maximizing the relationship between B2B marketers and sales - 203s.mp4 |
68,069,125 |
10C7F88B |
07. Understanding the importance of objectives - 146s.mp4 |
49,116,379 |
3C4B2A46 |
08. Writing the different types of objectives - 107s.mp4 |
36,461,351 |
F60AEF39 |
09. Knowing which mistakes to avoid - 153s.mp4 |
51,451,534 |
7E3A1D64 |
10. Benchmarking against objectives - 140s.mp4 |
47,143,038 |
27C070E4 |
11. Understanding your category - 148s.mp4 |
49,784,272 |
6BA06F6C |
12. Identifying your competition - 140s.mp4 |
47,196,433 |
EB8A7ABB |
13. Anticipating future trends - 246s.mp4 |
82,246,694 |
ADD6FE91 |
14. Determining how to compete in your category - 121s.mp4 |
41,199,204 |
FC3FE431 |
15. Understanding why writing a marketing strategy is important - 199s.mp4 |
66,801,299 |
96904012 |
16. Learning specific B2B elements in a marketing strategy - 187s.mp4 |
62,637,591 |
8F127D8D |
17. Developing buyer personas - 120s.mp4 |
40,875,699 |
7F24DDC4 |
18. Writing a creative brief - 218s.mp4 |
72,808,255 |
28D9613B |
19. Developing tactics - 229s.mp4 |
76,667,722 |
65A21C01 |
20. Understanding the importance of customer relationship management (CRM) - 172s.mp4 |
57,747,366 |
099C13EF |
21. Measuring and optimizing - 98s.mp4 |
33,664,144 |
B893AAE1 |
22. Understanding the era of human-to-human (H2H) marketing - 145s.mp4 |
48,907,564 |
15AB8197 |
23. Next steps - 46s.mp4 |
15,745,645 |
EB2E708A |
Ex_Files_B2B_Marketing_Foundations.zip |
418,522 |
A3FD3047 |
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Total size: |
1,180,771,597 |
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