LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\01.Introduction\0101.WelcomeUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\01.Introduction\0101.WelcomeUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\01.Introduction\0102.What you should know before watching this courseUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0201.What is pay-per-click (PPC) marketingUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0201.What is pay-per-click (PPC) marketingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0202.The difference between search and display advertisingUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0202.The difference between search and display advertisingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0203.Mapping PPC marketing to the sales funnelUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0203.Mapping PPC marketing to the sales funnelUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0204.Sophisticated targeting methods in PPCUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0205.B2B targeting in display advertisingUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0205.B2B targeting in display advertisingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0206.What is retargeting or remarketingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0207.Using marketing agencies and campaign specialistsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\02.The Basics of Pay-per-Click Advertising\0207.Using marketing agencies and campaign specialistsUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0301.Creating a Bing Ads accountUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0301.Creating a Bing Ads accountUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0302.Creating a Google AdWords accountUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0302.Creating a Google AdWords accountUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0303.PPC account structuresUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\03.Setting Up Advertiser Accounts\0304.Granting access to third-party usersUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\04.Creating Your First PPC Campaign\0401.Setting up the first campaign in Bing AdsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\04.Creating Your First PPC Campaign\0404.Setting up your first display ad in Google AdWordsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\04.Creating Your First PPC Campaign\0405.Setting up a dynamic search ad in Google AdWordsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\04.Creating Your First PPC Campaign\0406.Campaign budgeting tipsUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\05.Getting Started with Keywords\0501.Keyword researchUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0601.What is dynamic copywritingUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0601.What is dynamic copywritingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0602.Competitive vs. monopolistic ad copyUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0603.Using dynamic keywords in ad copyUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0603.Using dynamic keywords in ad copyUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0604.The anatomy of compelling ad copyUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\06.Copywriting for PPC Ads\0604.The anatomy of compelling ad copyUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\07.Quality Scores\0701.What is quality scoreUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\08.Ad Distribution Options\0801.Bing and Google search partner networksUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\08.Ad Distribution Options\0802.Bing and Google display and content networksUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\09.PPC Campaign Optimization\0901.Analytics and actionable metricsUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\09.PPC Campaign Optimization\0902.Using goals and conversion trackingUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\09.PPC Campaign Optimization\0902.Using goals and conversion trackingUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\09.PPC Campaign Optimization\0903.Industry benchmarks for conversion ratesUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\09.PPC Campaign Optimization\0905.Reducing high bounce ratesUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1001.Common problems and solutionsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1002.PPC vanity metricsUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1002.PPC vanity metricsUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1003.How do I calculate acquisition costUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1003.How do I calculate acquisition costUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\10.Common Challenges in PPC\1004.Auditing PPC bills and verifying traffic validityUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\11.Conclusion\1101.Attributes of a good marketing campaign specialistUpdate 20181003.mp4
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\11.Conclusion\1101.Attributes of a good marketing campaign specialistUpdate 20181003.srt |
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LinkedIn Learning Introduction to PPC with Google AdWords and Bing Ads Update 20181003\11.Conclusion\1102.Next stepsUpdate 20181003.mp4
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